Fractional Director of Marketing
STRATEGIC PARTNERSHIP. ONGOING SUPPORT
An Integrated Partnership
Leading marketing, communications, and enrollment strategy in a school takes time, experience, and big-picture thinking, things your team may not always have capacity for internally. That’s where a Fractional Director of Marketing comes in.
We provide part-time, ongoing leadership that integrates directly with your school. Whether you're in a period of transition, scaling for growth, or simply need additional senior-level support, this partnership gives you access to high-level strategy and implementation without the commitment of a full-time hire.
From marketing and communications planning to systems optimization and team development, we help you move forward with clarity, consistency, and care.
What is a Fractional Director of Marketing for Schools?
A Fractional Director of Marketing for schools is a seasoned strategist specializing in providing part-time or fractional leadership in marketing and communications, uniquely designed to meet the needs of educational institutions.
Differing from a traditional full-time hire, a Fractional Director offers their wealth of expertise and guidance on a flexible schedule, giving schools access to senior-level experience without the obligation of a full-time payroll commitment.
Why School Experience Matters
When you choose a Fractional Director of Marketing with experience in international and independent schools, you gain a partner who understands your culture, your goals, and your community.
Our work is grounded in the rhythms of school life and tailored to support the people, processes, and priorities that make your school unique. It's strategic leadership made practical.
ALL THE EXPERTISE. A FRACTION OF THE INVESTMENT.
How We Can Serve Your School as a Fractional Director of Marketing
Strategic Leadership
We define and lead a clear marketing strategy that aligns with your school’s goals. Whether that’s enrollment growth, retention, or brand reputation. You get senior-level direction without a full-time hire.
Execution Oversight
From campaigns to content calendars, we guide implementation to ensure your marketing efforts are consistent, timely, and results-driven.
Data Insights
We bring a data-informed lens to your marketing, tracking what’s working, identifying gaps, and refining your strategy based on real performance. You’ll make better decisions with clearer insights.
Coaching & Capacity Building
We mentor your team, strengthen internal capacity, and help shift your marketing from reactive to strategic, so your people grow alongside your goals.
Team Collaboration and Coordination
We connect marketing with admissions, advancement, and leadership, helping teams align, clarify roles, and work together more effectively.
System & Tool Optimization
We optimize the platforms you already use: email, CRM, CMS, to improve workflows, reduce friction, and make your systems work smarter.
A Trusted Partner to Lead Your Marketing Forward
When you’re juggling day-to-day demands, it can be hard to keep your school’s bigger marketing picture in focus. As your Fractional Director of Marketing, we work alongside your team to set priorities, bring clarity to your strategy, and guide projects from idea to impact. Think of it as having a senior leader in your corner, helping your team work smarter, stay aligned, and deliver results.
