Marketing & Admissions Audits
STRONGER CONNECTS BEGIN WITH A CLEAR PICTURE
See Your School Through a Family's Eyes
Every interaction a family has with your school shapes their perception, long before they enroll and long after they join the community. From your marketing and admissions communications to the way information is shared once they’re part of the school, these touchpoints tell families what to expect from your culture, your processes, and your people.
Our audits give you a clear, objective view of the family experience at your school, identifying what’s working well and where there are opportunities to improve. By reviewing your communications, systems, and processes, we uncover ways to create more consistent, engaging, and supportive experiences for both prospective and current families.
Our Audit Services
Our audits are designed to provide a clear and objective view of your school’s communications and touchpoints through the lens of the families you serve.
Family Experience Audit
Step into a parent’s shoes and see every message, form, and touchpoint from their perspective.
From the first website visit to enrollment and beyond, every interaction shapes how families perceive your school. We review the entire family journey, looking at communications, processes, and systems across marketing, admissions, and enrollment.
Are your messages timely and clear? Are your systems helping or hindering the experience?
This audit reveals where things fall through the cracks, where clarity is missing, and where small improvements can build stronger relationships and greater confidence in your school.
Internal Communications Audit
Strengthen school-to-home communication by bringing clarity, consistency, and coordination to the messages families receive.
Families are inundated with communication from multiple sources: teachers, principals, coaches, counsellors, and the general school-wide communications.
This audit helps you step back and evaluate the full picture, including how often families are contacted, who’s sending what, and how well the messages align in tone, timing, and purpose.
We identify redundancies, gaps, and pain points, then provide recommendations to streamline communication, reduce overwhelm, and build trust through clearer, more intentional messaging.
Competitive Digital Presence Audit
Understand how your school is showing up online and how it compares to others families are considering.
This audit analyzes your school’s digital presence from the perspective of a prospective parent. It considers website structure and content, search engine visibility, social media footprint, and overall messaging.
We also review how your school compares to key competitors in tone, accessibility, and clarity of value proposition.
The goal is to ensure that your online presence is aligned with your brand, effectively communicates your strengths, and helps you stand out in the decision-making journey.
See What's Working, and What's Not
Our audits give you a clear picture of how families experience your school and how your communications measure up. From internal messaging to digital presence, we’ll uncover opportunities to strengthen engagement and improve results.
